Real-time bidding technology enables to buy impressions in real time.
Its enormous fast processing ability analyzes each impression within a few milliseconds and decides based on your preferences whether to bid or not. The result is that you pay a dynamic price for each ad and secure the most effective allocation of your marketing budget.
The big advantage of RTB is that it anticipates the decision to ensure your cost effectiveness. Proactively improve your ROI by taking decisions just a few milliseconds before the ad is served and dynamically change your bid depending on demographic and contextual parameters.